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Orlando Bloom in Icebreaker

Orlando Bloom is on tomorrow’s front page of the Dominion Post in New Zealand shopping with his super model wife, Miranda Kerr, at Icebreaker’s store in Wellington. Orlando is in New Zealand shooting “The Hobbit.”

Launched in 1994, sustainable-minded Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. The Icebreaker apparel system includes underwear, mid layer garments, outerwear, socks and accessories.  There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. Icebreaker is sold in more than 3,000 stores in 37 countries.

Based in Wellington, New Zealand, Icebreaker uses only pure merino handpicked from 140 high country stations in the country’s Southern Alps to create adventure clothing for women, men and kids that combines nature’s work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. In 2008 the company launched “Icebreaker Baacode,” a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process. More at www.icebreaker.com.

Photo credit: Icebreaker.com

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